Privacy Policy

At Yume Fashion House, we are committed to protecting the privacy of visitors to our online platform. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our site and services.

Information We Collect

We collect personal data you provide directly to us when you interact with our online platform, such as when you create an account, place an order, subscribe to our newsletter, fill out a form, or contact us. The types of personal data we may collect include:

Contact information such as your name, postal address, and similar data.
Account login credentials.
Order details, purchase history, and preferences.
Payment information (processed securely by third-party payment processors).
Communications you send to us.

We also automatically collect certain information when you visit, use, or navigate our site. This information may include your IP address, browser type, device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how you use our site, and other technical information. This information is primarily needed to maintain the security and operation of our site, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find more details in our Cookie Policy.

How We Use Your Information

We use the information we collect for various purposes, including:

To process and fulfill your orders and manage returns.
To provide, operate, and maintain our online platform and services.
To improve, personalize, and expand our services.
To understand and analyze how you use our services.
To develop new products, services, features, and functionality.
To communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the service, and for marketing and promotional purposes (where you have consented or where otherwise permitted by law).
To send you emails about our products and services (you can unsubscribe at any time).
To find and prevent fraud.
To comply with legal obligations.

Legal Basis for Processing

We rely on various legal bases to process your personal data, including:

Your consent (where required and provided).
The necessity to perform a contract with you (e.g., processing your order).
Compliance with a legal obligation (e.g., tax laws).
Our legitimate interests (e.g., improving our services, marketing, security), provided these do not override your fundamental rights and freedoms.
To protect your vital interests or those of another person.

Sharing Your Information

We may share your personal data with third parties in the following circumstances:

With service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. These third parties are required to protect your information.
For business transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
With affiliates or partners.
With law enforcement, government officials, or other third parties if we are required to do so by law or believe that such disclosure is necessary to comply with legal requirements, respond to claims, or protect our rights or the safety of others.

Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymize it, or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

The right to access: You have the right to request copies of your personal data.
The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The right to withdraw consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the Contact Information section below.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal data we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

International Data Transfers

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. As Yume Fashion House operates from Japan, your data will be processed there. If you are located outside Japan and choose to provide information to us, please note that we transfer the data, including personal data, to Japan and process it there. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Children's Privacy

Our online platform is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data, please contact us. If we become aware that we have collected personal data from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

Links to Other Sites

Our online platform may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact Yume Fashion House at the following physical address:

Shibuya MM Building,
5F, 3-15-10 Meiji-dori,
Shibuya, Tokyo,
150-0001, Japan